Get practical advice on finding and converting customers. Learn how to shorten your sales cycle, build sustainable workflows, and use technology to maximize success.
Every time budget time rolls around, there’s the usual panic in many organizations: what are we going to do about our data? In fact “organizing scattered and large data sets” is one of the top business challenges that companies face today, but one that many regularly put off. Problem is:...Download this whitepaper
Organizations, like the one you’re working for, are sitting on a gold mine of data. But most of them, and maybe your company as well, lack the tools to transform it into business results. A business intelligence application can help you uncover those insights. Yet you could miss out on...Download this whitepaper
The way your B2B marketing team churns out sales enablement content would make Henry Ford proud. A sales rep mentions a “need,” and you whip up a new data sheet, upgraded PowerPoint, fresh white paper or (if fate smiles) a prized case study. You serve it up promptly and with...Download this whitepaper
The alignment of sales and marketing is way behind schedule. It’s disappointing, but true. For more than a decade, technology vendors have been buzzing about it. Yet, even today, as B2B organizations strive to align sales and marketing teams with smart technology, they can’t quite manage it. Still, B2B organizations...Download this whitepaper