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How One Sales Team Increased Meetings Set by 27%
“I knew ZoomInfo was a game-changer once I learned how much more contact coverage their database contained.” – Master Demand Creation Executive at FRONTLINE
To meet growth expectations, FRONTLINE’s sales leadership pivoted toward an account-based approach. While evaluating vendors to help maximize their database of contacts and accounts to prospect, FRONTLINE considered DiscoverOrg, RainKing, Data.com, and ZoomInfo.
So why did ZoomInfo prevail? FRONTLINE’s analysis found ZoomInfo increased:
- Contact coverage by 700%
- Unique accounts coverage per rep by 28%
- Unique prospects worked per rep by 50%
- Meetings set per rep increased by 27%
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